In July, we had the pleasure of participating intheunforgettablePinarello Experience Weekend inTreviso, Italy—a trip that was not onlya presentation of the new Dogma F, but also a celebration of the Italian lifestyle, "la dolce vita," with full Italian panache. Our excitement reached its peak from the moment we received the invitation, and every moment of the trip confirmed that Pinarello is more than just a bike.
Day 1: Venetian Atmosphere and Italian Flair
On July 10, we landed in Venice, where we immediately felt thatwe were in the heart of Italy– the warmth, aromas, expressive gestures, and characteristic style of this place surrounded us from the very first moment. After arriving at the hotel, it was time for a Venetian dinner in one of the romantic, hidden streets of the city. The whole evening was spent chatting over a glass of wine, and we were very impressed by the atmosphere of Venice – apart from the intense heat that accompanied us the whole time. The next day, we took a train to Treviso, ready for the "Welcome Party" andour first impressions of the new Dogma F.
At the venue, we were greeted by an exhibition of legendary Pinarello bikes, including the gem of the evening:the Dogma F 2025in Luxter Blue, with Shimano Dura-Ace Di2 components. Shimano Dura-Ace Di2 andPrinceton Carbonworks Grit 4540 wheels. Next to it was a full range of paint jobs on various configurations: fromSRAM RedtoCampagnolo Super Record EPS.
We moved on to the reception – prosecco, food trucks with snacks, where we could exchange our first impressions with dealers from the US, Austria, Japan, Germany, and other corners of the world over a glass of wine. Everyone had something different to say, different stories. But we all had one thing in common: a shared passion for Pinarello, which made us feel like part of a big cycling family.
Day 2: Dogma F Presentation and First Tests
The next day, after breakfast, we headed to a meeting with Pinarello engineers, who revealed the secrets of the new Dogma to us. The useof Toray MX40 fibers, improved aerodynamics, and a lighter handlebar are just some of the new features. After the presentation, we had time for an espresso and lunch, and then it was time to pick up the test bikes. We adjusted the position, fine-tuned the settings, and then took our first ride in the scorching heat.
The bike handled perfectly, surprising us with its lightness and stability.Sitting on the Dogma F, we immediately felt the difference: a more aerodynamic position and smooth, stable handling, which is reflected in the excellent drag coefficient (Cr) results. The Dura-Ace C50 with GP5000 tiresmade the ride not only fast but also comfortable.
Day 3: Route through the Prosecco Hills – 100 km and Italian atmosphere
In the morning, dressed in full Pinarello gear, which had been prepared for us and was waiting for us in our room after we returned from dinner, we set off on a route through the Prosecco hills. The climbs proved to be challenging, but the Dogma F is a machine built for challenges – you can feel that every climb is a new discovery of this bike's capabilities.
The first stop at the summit is not only about cold drinks, but also a moment of respite to chat with other participants, which adds to the atmosphere – I am particularly impressed by a colleague from Japan who has been running a bicycle shop in Yokohama for four generations (over 100 years of tradition!). During the descents, at speeds exceeding80 km/h, the bike remained stable and we were able to fully enjoy the ride, escorted by the Team Ineos team car and the police.
Day 4: Last evening in the spirit of Pinarello
We arrive at a beautiful place surrounded by nature – a charming castle ruin with a beautiful view of the Valdobbiadene hills. A buffet has been set up on the green lawn. The tables are laden with the finest delicacies: tuna tataki, raw salmon with herbs, Italian cheeses, cottage cheese with caviar, and a leg of prosciutto from which slices of Parma ham are cut. This is the perfect essence of Pinarello – full of class, Italian style, and deeply rooted tradition.
This meeting was not just an ordinary dinner, but an inspiring experience – conversations withFausto PinarelloandJan Ullrich, who invite us to get to know them better. An evening full of passion, love for cycling, and interesting stories from around the world.
Pinarello: Italian Lifestyle on Two Wheels
Summing up this trip, we return to one simple thought:Pinarello is not just a bike—it is a brand that embodies elegance, lifestyle, and authentic Italian flair. Every detail, from design to riding comfort, creates a whole that means that when you buy a Pinarello, you get more than just equipment. It's "la dolce vita" in its purest form, the taste of espresso after training, and even a unique touch of elegance that makes every ride an experience.
We hope that this post has taken you to Italy for a moment and made you feel the spirit of Pinarello. For us, it was love at first pedal stroke – may you feel the same someday!See the available Pinarello Dogma F models in our store.
Charles Heidsieck, known as "Gentleman Champagne," has represented the best French champagne traditions since 1851. Its Brut Réserve delights with its rich structure, subtle balance, and notes of toasted bread and dried fruit—it is a champagne that, like a good bicycle, reveals its secrets and uniqueness with each successive "sip" of experience.
Like Charles Heidsieck, Pinarello has been perfecting its craft for decades, creating bicycles that not only win the world's most important races, but also inspire with their design and innovation. Dogma F, like Charles Heidsieck Brut Réserve, is the result of the work of enthusiasts who do not compromise – both in technology and aesthetics.
Another common feature of both brands is the French-Italian spirit of elegance: refined details, a passion for perfection, and the ability to deliver unforgettable experiences. Both the Charles Heidsieck bottle and the Pinarello frame are more than just a product – they are an experience, a story, and a symbol of quality.
